White label SEO is a type of search engine optimisation service in which one company offers SEO services under their own brand name while another company does the actual work. The reselling company typically serves as the primary point of contact for their clients in white label SEO, while the SEO provider works behind the scenes to deliver the service. This enables businesses to provide a broader range of services without investing in the infrastructure, expertise, and resources required to provide SEO in-house. White label SEO can be a cost-effective and efficient way for businesses to expand their offerings and meet their clients’ needs while maintaining their brand identity.