Small businesses that want to improve their online visibility should consider both on-page and off-page optimisation techniques for their WordPress website. On-page optimisation entails improving various website elements like meta tags, content, images, and internal linking structure. Off-page optimisation, on the other hand, focuses on external factors such as social media engagement, backlinks, and inclusion in online directories. Website owners can increase their organic traffic, search engine ranking, and overall visibility by combining both of these techniques. Effectively implementing these strategies can assist a small business in increasing online inquiries and, ultimately, sales.