By optimising your client's Shopify store for search engines, you can assist them in achieving higher rankings on Google and other search engines. This can increase their visibility to potential customers who are actively searching for the products or services they offer, resulting in more traffic and, ultimately, more sales.
Visitors who find your client's Shopify store through search engines without clicking on ads are referred to as organic traffic. You can help them attract more organic traffic to their store by improving their search engine rankings. This is useful because organic traffic is more engaged and converts at a higher rate than other types of traffic.
A well-optimized Shopify store can provide a better user experience for visitors in addition to improving search engine visibility. This includes faster page load times, simple navigation, and obvious calls to action. You can help your clients build trust with potential customers and increase their chances of making a sale by providing a positive user experience.